The Book Blog
Smart Ads, Big Results: Making Targeted Ads Work for You
Running ads sounds like it’d be a piece of cake. Nowadays, we have all the apps, tools, websites, and more information than we can contain immediately at our disposal. Of course there’s something to help create an ad, push it to the right audience, and market your...
The Long Game: Long-tail marketing sells more books post-launch
All your hard work has paid off, and it’s finally launch day! Your book is out, and the buzz is building. Sales are strong, and things seem to be going great, but as months pass, the momentum starts to fade, and so do your sales. Don’t let your success fizzle out. ...
Word of Mouth Wins: How testimonials and case studies give your book credibility
We all know that we would never buy something we didn’t trust. The same goes for when you start selling your book. As an author, you know how crucial credibility is to your book's success. Readers want to trust the content they're investing in, whether it's to gain...
From Page to Stage: Monetizing your book with speaking engagements
Your book is just the beginning! You’ve poured your heart into your book, crafting a message that resonates with readers. So, why stop there? Monetizing your book doesn’t have to end at the last page. By leveraging speaking engagements and workshops, you can find new...
The Different Types of Publishing: Traditional, hybrid, indie, and Assisted Publishing Services
The world of publishing has never been more accessible — or more complex. With so many options available to authors today, it can be hard to know which path to take. Since you’re on this blog it’s safe to assume you’ve chosen the self-publishing route. However, it’s...
From Buried to Bestseller: Make your book unmissable
As authors, we spend a lot of time crafting and perfecting our stories, but once the book is published, another challenge starts: getting it into the hands of readers. It’s easy to assume that the work stops once your book is published, but we are in the digital age,...
The Write Transition: From blogger to self-published author
At 3 ferns, we meet lots of writers who've already got a book ready to go—they just need a little help pushing it out into the world. But then there are those of you who might be sitting on a gold mine of blog posts, not quite sure how to take that leap into...
Page-turners Need a Push Too: The value of proper book marketing
Many clients come to us after finishing their books, unsure of the next steps. Writing a book is just the beginning; the next challenge you need to face is getting it into the hands of readers. As a self-published author, you have the power to shape your book's...
Cut, Correct, Conquer: Your guide to self-editing mastery
In our previous blog, we talked about the importance of self-editing for self-published authors. Recognizing the value of polishing your manuscript before it even reaches professional hands sets us up perfectly to go deeper into this topic. We understand that...
Manuscript TLC: Why self-editing matters
You’ve done it! You’ve completed your book and you’re just about ready to have the cover designed, and fix the layout for printing – but hold on! Have you edited your copy yet? You’ve likely done a few minor edits here and there, but have you really sat down and taken...