Meet our CEO & Founder

Hi, I’m Leesa Ellis, your guide on this self-publishing journey.

  • My passion for all things books has been a constant throughout my 30-plus years of experience in the publishing industry. I absolutely love my work, it’s my Ikigai and what makes me leap out of bed every morning.
  • Early in my career, I worked for a literary and fine arts publishing house based in Christchurch, New Zealand where I had the privilege of working with a wide range of incredible Kiwi authors, artists, and poets.
  • My heart breaks every time I hear the horror stories that clients and friends have had with vanity presses and all types of unprofessional contractors. I can’t stand soulless scammers who prey on a prospective author’s dreams! There are creeps in this self-publishing sphere for sure and I want to be that safe harbor that our clients can rest in with true peace of mind.
  • I’m a helper by nature and this is why 3 ferns is all about support and encouragement.
  • I’m obsessed with cute things! Pretty flowers, fuzzy kittens and cuddly puppies, nice stationery – you name it. Ask me about the sheer delight of using a good pen and nice Thank You cards – bliss! I use this eye for beauty in our client’s projects.
  • I believe in the power of integrity, diligence, compassion, and a good dose of humor. I apply these values to everything that I do.
  • I love tropical fruits (pineapple and lychees are the best!) and the ocean (my backyard has a view!). Just please – don’t ask me to eat a feijoa.
  • Fun fact about me: I’m a Diana Cooper Angel Teacher but I no longer provide professional services in that area – I’m completely devoted to my client’s books. I’m also an avid card reader. I even created my own deck of Angel Oracle cards some years ago!

Is your unfinished dream of self-publishing your next-level book eating you up inside?

In your daily work, meeting new people is typical. However, what never ceases to amaze you is how, funnily enough, 80% of your conversations end up including some form of the following remark:

“No one ever talks about the things you do. You should write a book!”

Whether it is a brilliant idea, a training system, or a proprietary methodology, people always seem to be telling you how much your work has helped or inspired them.

And not to brag but, deep down, you know they’re right. After all, you’ve seen the results. You’ve witnessed countless transformations and you know that your methods work, no questions asked.

And this is why you (secretly?) think that your clients are indeed right. You do have a message to share with the world. If you could package your expertise and create a book, you know you would be providing a great service to the world.

But how on earth do you write a book, let alone self-publish it?

That’s the million-dollar question!

When you think about your book project, do you feel…

  • Absolutely overwhelmed by the very idea of writing? Quite frankly, sentence-building intimidates you. 
  • Clueless regarding your book’s basic structure? You know your topic inside out but how on earth do you turn that knowledge into a book?
  • Afraid of what others may think about you if you decide to become an author?
  • Swamped by all the self-publishing options that exist nowadays? You have NO idea what’s best or even what’s involved!
  • Unsure if writing (and self-publishing) a book will benefit your career or your business? (And how, obviously.)
  • Afraid of getting scammed by an unscrupulous vanity press? 
  • Wary of investing good money in the self-publishing process without ever seeing a solid ROI? 

We get it. The book publishing journey is complex but it doesn’t need to be overwhelming.

How would you feel if you had a team of professionals guiding you through every step of the book creation process from idea conception and writing through to design and formatting, print-on-demand, distribution, and, of course, marketing and public relations?

Well, that’s exactly what we’re all about!

3 ferns is the place where the love of books meets professional creation services.

We are a boutique self-publishing studio led by Leesa Ellis, our CEO and Founder, with 30-plus years of experience in the publishing, print, and design industries.

Although our headquarters are based in Dunedin, New Zealand, we work with clients from all over the USA, Canada, Australia, and New Zealand.

We help CEOs, executive, professionals, small businesses, coaches, bloggers, podcasters, and service providers to conceive, write, design, publish and market their non-fiction books.

Unlike independent contractors, who only cover one or two aspects of your book project (whether editing, proofreading, design, or marketing), you will enjoy the fact that 3 ferns is a genuine one-stop-shop for non-fiction self-publishing projects.

When they work with us, our clients get:

  • Full and comprehensive support from Leesa from Day One of onboarding and even AFTER the book is launched.
  • A 100% professional final product. Our team of artisans carefully takes your project through every step of the book production process. We edit, design, format, and proofread your book to be the BEST that it can be.
  • A personalized marketing plan to help bring sales and increase positioning.
  • A personalized public relations plan to build visibility as an author and an expert.
  • Hardcover, paperback, or eBook? All your desires are available for your choosing!
  • Personalized customer service. It’s very important to us that you understand that we value you as a client, a skilled professional, AND an amazing human being!
  • The peace of mind that comes from the reassurance that we will give 100% to bring your beautiful book into the world, with the highest level of attention and care given to quality AND service.

The self-publishing industry is constantly evolving and there’s so much noise out there. This is why we will always strive to provide a smooth publishing experience. When you onboard with us, you’ll never run in circles again, trying to “figure out” stuff.

Overwhelm will become a thing of the past.

That is our promise to you.