Every great adventure begins by opening the right door. 

YOUR SELF-PUBLISHING WONDERLAND™ AWAITS WITHIN.

Most people don’t arrive here knowing exactly what they need. 

SOME HAVE A FINISHED MANUSCRIPT and are wondering what happens next. Others have an idea that’s been wandering the Wonderland of their mind for years.

My name is Leesa Ellis. This is the home of Ellis in Wonderland™.

Whatever brings you here, I’m happy that you found us.

3 ferns exists to help people turn knowledge, expertise and ideas into beautifully crafted publications that have a purpose.

Whether that’s building authority, improving lead generation, cementing your reputation, or making a difference in the world.

Why 3 ferns?

THE BOOKS THAT MAKE THE BIGGEST DIFFERENCE are rarely the ones that are simply published and left to find their own way in the world. They’re the books that were created with a purpose from the very beginning.

I’ve worked with entrepreneurs, coaches, and consultants who wanted to grow their businesses, others who wanted to become recognised as experts in their field, and some who simply wanted to leave something meaningful behind for future generations. Every one of those books had a different role to play.

That’s why I spend far more time asking questions than talking about self-publishing.

Before we discuss editing, design or any other aspect of the process, I want to understand what success looks like for you. What do you hope this book will achieve? Who do you want it to reach? How would you like people to feel after they’ve read it?

About Leesa

More than self publishing

ONE OF THE THINGS I ENJOY MOST ABOUT THIS WORK is that no two projects ever have quite the same purpose. On the surface, they might all look like books, but when you sit down with the person behind the idea, I quickly realise you’re trying to achieve very different things.

You may be a client looking to establish yourself as an authority in your industry. Alternatively, you may want a book that supports conversations with prospective clients and becomes a part of your sales process.

Or you’re a chef, restaurant owner or artisan producer looking to create a cook book that showcases your expertise, provides you credentials, and is truly a valuable brand asset in your culinary business or career.

The books may look very different, but the thinking behind them is exactly the same. They all have a job to do and they all have to earn their keep.

I want to understand what this project needs to do for you. Once we’re clear on that, every decision becomes much easier, because we’re no longer creating a book for the sake of having a book.

We’re creating something with a clear purpose and a real commercial outcome and ROI that reflects who you are and what you'd like the business and career to achieve. 

Due Diligence or “Caveat Emptor.”

WE LIVE IN A WORLD where we are inundated with average, subpar selfpublishing providers who can upload a file to Amazon/KDP, sure. But what you really need is a book that earns its keep.

Ever felt like “self-publishing doesn’t work”? Maybe you’re actually just in need of a higher level of self-publishing and book marketing strategy than you might have previously had.

Along with top-notch Done-For-You services, we’ll help you get tangible results and ROI from your unique intellectual property – your book.

My experience in this industry brings more than insight. It also means that you avoid the scammy creeps and cybercriminals claiming to be legitimate self-publishing professionals. Yes, they’re out there, lurking… I can spot them a mile away!

“Caveat emptor” – let the buyer beware. My advice is to always do your due diligence and research.

And I’m happy to advise if you think you’re going Down The Rabbit Hole with a sketchy provider who might disappear, leaving you with only the ghost of a smile.

WE CONSIDER AI POLISHING TOOLS TO BE ACCEPTABLE. We don’t work with AI-generated text, images, or illustrations.

Our work is strategic and human-created. We understand AI can make the writing process easier with tools like Hemingway App and Grammarly.

However, when it comes to literal humanities like editing, writing, illustration, and the other creative arts, they are the prerogative of human beings, not bots.

“Curiouser and Curiouser.”

So now you know more about how 3 ferns works and what we do.

The question is: Which doorway will you choose to enter Wonderland?

fern & bracken

CULINARY SELF PUBLISHING.

COMING IN JANUARY 2027.