Message Leesa

The Book Blog

Illustration of a brown bowl of white rice.

My Povvo Meal: Desperate days and the power of food to HEAL

When times were very bad, I was sitting in my living room, pondering my total lack of food. I hadn't eaten in several days. Then I remembered I had a handful (literally) of rice, some powdered gravy mix, and one very small onion. The electricity wasn't disconnected...

Smart Ads, Big Results: Making Targeted Ads Work for You

Smart Ads, Big Results: Making Targeted Ads Work for You

Running ads sounds like it’d be a piece of cake. Nowadays, we have all the apps, tools, websites, and more information than we can contain immediately at our disposal. Of course there’s something to help create an ad, push it to the right audience, and market your...

A multi-colored illustration featuring three people. The woman is sitting on a large speaker with her laptop. The two men are talking to each other, while the other man is holding a speaker.

The Long Game: Long-tail marketing sells more books post-launch

All your hard work has paid off, and it’s finally launch day! Your book is out, and the buzz is building. Sales are strong, and things seem to be going great, but as months pass, the momentum starts to fade, and so do your sales. Don’t let your success fizzle out. ...

A yellow-green toned illustration shows a person standing inside a giant smartphone, holding a megaphone and shouting. Social media icons like hearts, thumbs up, comments, and shares surround them, with others interacting to show engagement and popularity.

From Page to Stage: Monetizing your book with speaking engagements

Your book is just the beginning! You’ve poured your heart into your book, crafting a message that resonates with readers. So, why stop there?  Monetizing your book doesn’t have to end at the last page. By leveraging speaking engagements and workshops, you can find new...

Multicoloured illustration of a man and a woman on a pile of books and sitting by a cellphone.

The Write Transition: From blogger to self-published author

At 3 ferns, we meet lots of writers who've already got a book ready to go—they just need a little help pushing it out into the world. But then there are those of you who might be sitting on a gold mine of blog posts, not quite sure how to take that leap into...

Green background with an illustration of multicoloured books.

Page-turners Need a Push Too: The value of proper book marketing

Many clients come to us after finishing their books, unsure of the next steps. Writing a book is just the beginning; the next challenge you need to face is getting it into the hands of readers. As a self-published author, you have the power to shape your book's...

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Cut, Correct, Conquer: Your guide to self-editing mastery

In our previous blog, we talked about the importance of self-editing for self-published authors. Recognizing the value of polishing your manuscript before it even reaches professional hands sets us up perfectly to go deeper into this topic. We understand that...