Your expertise.
PACKAGED INTO BOOKS THAT EARN THEIR KEEP.
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You're an expert.
THERE’S A GOOD CHANCE that you’ve spent years building knowledge and experience that could genuinely help other people. Much of that knowledge has been gathered over time, through conversations, solving problems, making mistakes and discovering what works.
Then, almost without noticing, people begin asking the same questions. Before long, someone usually says, “You should really write a book.”
They’re usually right.
Not because everyone needs to become an author, but because knowledge has a way of helping far more people once it’s written down. A conversation reaches one person. A book has the opportunity to reach a much larger audience and to keep doing so long after it’s been published.
A professionally produced book gives your expertise somewhere to live beyond your day-to-day work. It gives readers the opportunity to return to your ideas, recommend them to others, and learn from your experience, whether they ever meet you in-person or not.
That’s always been the part of my work that I enjoy the most. It’s never simply been about producing books. It’s about helping years of knowledge, experience, and insight find the people who need it most, whether that’s next month or decades from now.
Your book is a valuable business asset.
CHANCES ARE, IF YOU'RE HERE, you’ve already written your book and you’re wondering what comes next. Or perhaps you’re still in the middle of creating it: refining ideas, rewriting chapters and gradually watching it take shape.
Before we delve into next steps, I’d like to share why I believe your book deserves more than simply being published.
Today, your audience scrolls past thousands of posts, dozens of emails and countless notifications every single day. Most are glanced at for a matter of seconds before disappearing Down The Rabbit Hole into chaos and confusion.
A strategic and professionally produced book does something very different.
Books have always had the ability to slow us down. They invite us to spend time with ideas, to think more deeply and to understand the person behind the words. They allow your knowledge, experience and perspective to be explored in a way that no social media post, website or brochure could ever provide.
That’s why the right book becomes much more than something you’ve written. It becomes one of the most valuable assets your business will ever own.
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Michelle Keating
Dreamers' Collective
Emma Green
Tennis Elbow Queen
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5DPath.fun
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Strategic book marketing is the ‘secret sauce’.
THROUGHOUT MY CAREER, ONE OF THE BIGGEST MISCONCEPTIONS I’ve come across is that once a book has been published, the hard work is over.
In reality, Launch Day is where your book’s next chapter begins.
Marketing isn’t something that happens for a few weeks around Launch Day before being forgotten. It’s an ongoing part of helping your book find the audience that you’re trying to reach.
When it’s approached strategically, your book becomes far more than something with your name on the cover. It becomes one of the most valuable assets in your business, helping to establish credibility, generate conversations with prospective clients, support speaking opportunities, and demonstrate your expertise long before someone decides to work with you.
That’s why I always encourage experts and professionals to think beyond simply getting their book created and launched.
Long before we start talking about production, formats or distribution, I want to understand what job that your book is there to do. The book marketing strategy is then tailored to suit that end.
Your book should earn its keep.
WHAT DO YOU WANT YOUR BOOK TO ACHIEVE FOR YOU AND YOUR BUSINESS? Perhaps you want to establish yourself as the authority in your industry. Maybe you’d like your book to become an unforgettable lead-generating tool with prospective clients, or perhaps it’s something you want to leave behind as part of your legacy.
Every answer is different, which is why every project starts with understanding the purpose behind the book.
A beautifully produced book without a clear purpose is simply a document with a pretty cover.
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How we work together.
EVERY PROJECT BEGINS WITH A CONVERSATION about your goals, your audience and what success looks like for you. From there, we’ll work through each stage together, making strategic decisions that support the purpose of your book rather than simply ticking boxes on a checklist.
Behind the scenes, there’s a great deal happening, from editorial decisions and design through to production, publishing setup, and distribution.
My role is to competently manage those moving parts while keeping you involved in the moments that really matter
By the time your finished book is in your hands, you’ll understand why those decisions were made, but you won’t have had to carry the weight of making every one yourself.
Our fees
Packages start at US$9,000.
- Full Done-For-You book creation, marketing strategy, direct sales setup, and consultancy.
- Print-on-demand assumed. Printing and fulfillment quoted separately otherwise.
Join me at Ellis’ Tea Party for a private 1:1 conversation.
My calendar is below and you are most cordially invited. Pass the crumpets, please.
