Pitch books that convert clients. Planners that retain them.

STRATEGY IN PRINT THAT EARNS THE YES.

Introducing Presence & Planner™

THE MOST VALUABLE THING ABOUT ANY BUSINESS isn't its brochure or its logo. It’s really the people behind it.

It’s the experience they’ve built over years, the stories that shaped the business and the way they approach helping their clients.

Those are the things people connect with, yet they’re often reduced to a few paragraphs squeezed into a Capability Statement or Deck.

Presence

PRESENCE IS THE STORYTELLING ELEMENT OF THE EXPERIENCE. Rather than beginning with a list of services or explaining what your business does in neat little bullet points, it starts with the bigger picture. Who are you? Why did you start your business? What do you believe in? What do you want people to feel when they work with you?

Those might sound like simple questions, but they’re often the questions that prospective clients really want answered. Long before they compare prices or read testimonials, they’re trying to work out whether you’re someone they can trust. They want to understand the person behind the business and whether your values, approach and way of working align with their own.

That’s difficult to communicate in a brochure. It’s almost impossible to achieve with a business card. Presence is a client pitchbook with custom copywriting, design, and printing & binding finishes. By the time someone has finished reading it, they should have a much clearer understanding not only of what you do, but who you are, how you think and why they should choose to work with you.

It’s sent out ahead of the booked sales conversation so that your prospective client is holding it in their hands, feeling the cloth binding, seeing the light reflect from the foiling – it’s tactile, stunning, and one of a kind.

Planner

PLANNER BUILDS ON THAT RELATIONSHIP IN A MUCH MORE PRACTICAL WAY once your new client signs up to work with you. Rather than simply entering your Dubsado or Honeybook workflow, your client starts engaging with your bespoke framework and methodology in a sensory and hands-on way.

They can make notes, work through ideas, answer questions and begin thinking about their own goals in the context of the client calls you’ve started. There can be room for journaling, meaningful quotes, and yes, a literal planner for mapping out their tasks and “homework”.

There’s something powerful about giving people the opportunity to slow down and reflect. We spend so much of our lives scrolling through content, skimming websites and jumping from one notification to the next that we rarely give ourselves permission to sit with an idea for more than a few moments.

Planner encourages exactly that. It creates space for meaningful thinking and, in doing so, keeps your new client engaged and committed to your framework and to you.

Many businesses focus on making a good first impression. Planner is really about what happens after that first impression has been made and acted upon. It helps your new client to fully commit to whatever work is needed to get their desired results. The outcome of your framework, the transformation they’ll receive, is what they signed up for, after all.

What will this gorgeous two-volume set help you achieve?

EVERY PRESENCE & PLANNER SET becomes part of a consultant’s sales process, helping prospective clients understand complex ideas before they commit to working together. It then becomes a client delivery tool that helps them fully engage and commit to the work required by you.

The two-volume set becomes a premium onboarding tool that makes new clients feel supported from the very beginning. This fully customised set adds real human warmth to what may be highly automated client delivery processes through Dubsado, Honeybook, and so on.

For coaches, consultants, and service businesses, they become practical resources that clients return to again and again, while they also communicate expertise in a way that’s far more engaging than traditional marketing materials.

The goal isn’t simply to produce something beautiful, although that’s certainly important to you, your perceived value, and your brand. The goal is to create something that people want to touch and hold – a tactile artefact – that puts the fire in their belly to choose you as their service provider.

Something that reflects the quality of your work and something that continues adding value long after your client has begun to work with you.

These beautiful books are physical tools to uplevel your sales and client delivery processes. So that you can start to sign and serve the clients that you’d really love to work with and perhaps don’t right now.

Clients who don’t balk at your fees, clients who see your true worth and the value that you bring them. Clients who say, “YES. You’re the ONE.”

Packages start at US$16,000.

• Full Done-For-You concept to creation services, strategy, and deployment.
• Printing and binding not included. Quoted according to your custom specifications.